Hotel and tourism industry in Sri Lanka

 


Tourism is the business of providing services such as transport, places to stay, or entertainment for people who are on holiday (Cambridge dictionary, 2015). Tourism is an industry which is booming in Asian sector specially in Sri Lanka as the 30 years’ war has ended. Ministry of tourism of the country is expecting advices up on the increase of tourist volumes of the country, the author of the report is advising them in their need.

 

Sri Lanka is already known as a cosmopolitan, multi-cultural destination in Asia which is worth visiting either for business or holiday reasons as already provides a unique product as leisure and eco-tourism products in the Asian tourism industry (Aziri and Nedelea, 2013). Identification of market climate is much important in developing a market plan and Industrial analysis will help in identification of the current market situation according to the surveys conducted by Sri Lankan tourism department, ICRA Management consultancy Sri Lanka and tourism development strategy 2015 established by government. Strategic setting of market-oriented objective will be help further in increasing the tourist volumes and ethical business standards of the country, along with identification of the market mix and targeting and positioning of the industry. Customer experience will be also taken in to consideration for further development of the industrial practice in advising the ministry of tourism of Sri Lanka according to the many researchers conducted in both local and international surveys on Sri Lankan tourism industry.

 


Sri Lankan industry of tourism as a growing industry in Asian sector it has many potentialities in further development for its future sustainability as the state government has taken the responsibility of initiate the facilities and infrastructure in the expansion of the market (Bing, 2015). As a growing market the rivalry is low and entry barriers also law.in development of any industry should make positive impact in to the country so still the government of the country needs to take more responsibility in facilitating, encouraging the both government and private sector and also the foreign investments and projects in order to make an economic benefit for the country while strictly monitoring all the tourism related activities in avoidance of any harm in to the country.

List of references

Aziri B. and Nedelea  A.(2013)., Business strategies in tourism [Pdf] Available at: http://www.ecoforumjournal.ro/index.php/eco/article/viewFile/21/12 [Accessed date 27th of August 2021]

Bing.(2015)., Sustainable Tourism in Sri Lanka [Online] available at: http://sustainabletourismsrilanka.blogspot.com/2012/12/ecotourism-sector-in-sri-lanka-swot.html [Accessed date 27th of August 2021]

Comments

  1. Sumeera NawarathneSeptember 5, 2021 at 9:43 AM

    Well explained about tourism industry and due to Covid-19 this industry was mainly impacted. A solution given by Ruwan R. et al. (2020) promote flexi-services instead of promoting value-added services. Because of the pandemic situation people are very much concern about their health and safety.

    ReplyDelete
  2. Hemachandra KrishnachandraahSeptember 7, 2021 at 9:14 PM

    Tourism is a highly dynamic and competitive industry, which should have the ability to adapt to tourists' rapid changes of needs and desires, as the tourist’s satisfaction, safety, and enjoyment are the prime objectives of tourism industry. In order to make Sri Lanka competitive in the global Travel and Tourism marketplace and to utilize the full potential of the industry to the economy, right policies and investment decisions are essential(Lasika & Teran, 2019)

    ReplyDelete
  3. Chathuri CreasySeptember 8, 2021 at 1:07 AM


    Agreed. Tourism industry in Sri Lanka contributed nearly 5.6% to the GDP in 2020 (ITA, 2021) in comparison to 13.6% during 2016-2018 (FCCSIL, 2020) decline of 21% between 2018-2019 was reported in the International Trade Administration Journal, of June. It is not only the COVID which impacted the tourism industry, the easter attack, lack of attractiveness and facilities and other factors had a direct adverse impact on the country’s tourism sector.

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