How did covid 19 affect tourism industry and employee motivation
The
COVID-19 has a big impact on the world's economic, political, and
socio-cultural systems. International travel, tourism, and leisure have been
interrupted as a result of health communication methods and actions (for
example, social separation, travel and movement bans, communal lockdowns,
remain at home campaigns, self- or compulsory isolation, and overcrowding
restrictions) (Johnson, Scholes and Whittington, 2005).
COVID-19 tourism impacts will be unbalanced in space
and time, and aside from the human tool, figures suggest an immense and
international economic impact: million people worldwide are expected to drop by
78 percent, resulting in a loss of US$ 1.2 trillion in tourism export revenues
and 120 million direct and indirect job cuts, which is seven times the impact
of September 11 and the largest decline in tourism employment in history
(UNWTO, 2020). Tourism and COVID-19 are at the core of all international talks
and economies, as one of the most important worldwide employers 1 in 10
employment is directly tied to tourism, (UNWTO, 2020) and a big GDP contributor
for various countries.
Travelers
have faced substantial interruptions and health concerns in their travel and
reservation arrangements, either directly or through their loved ones and/or
common experiences of others. Tourists' personal experiences and/or access to
others' personal experiences (which are amplified by contemporary media's
emotional transmission and information dissemination) can have a significant
impact on their travel views, intentions, and future behavior. Not only those
employees have experienced worst drop down of their income and jobs. Tis made
big impact for different industries such as decline in aviation industry
airlines. This situation made huge change in the industries and human life
style.
References
Birn, j., Roden, 1988, Effective use of Market. 4thed, England: kogenpage Ltd,
Gratain Britain.
Johnson G., Scholes K. and Whittington R., (2005), Explore corporate strategy, 7th Edd, Prentice Hall.[Access Date 30nd of August 2021]
UNWTO.
UNWTO; Madrid, Spain, (2020). UNWTO World Tourism Barometer (Vol. 18, Issue 2,
May 2020)
As per ILO ( 2020) report, In Malaysia, 4% of tourism industry workers had been laid off as of March 20, with more taking unpaid leave and a pay cut. With this pandemic all the tourism related organizations are badly effect & employee are trying find new income source by leaving tourism industry.
ReplyDeleteAgreed.COVID-19 is anticipated to have a greater impact on the worldwide tourism industry than any prior event. According to the United Nations World Tourism Organization (UNWTO) (2020), the worldwide pandemic, the first of its magnitude in a new era of interconnectedness, has put 100 million jobs in risk, many of them in micro, small, and medium-sized businesses that employ a large percentage of women, who account for 54 percent of the tourism sector.
ReplyDeleteInternational Passengers have reduced drastically in 2020 compared to the previous year due to the impact of Covid 19 and the drop in the Asia-Pacific region is over 65% in 2020 in comparison to 2019 (Olaganathan, 2021) shows the impact of Covid 19 to travel and tourism industry.
ReplyDeleteYes and even though the COVID 19 threat could be controlled ultimately, the recovery of the
ReplyDeleteairlines, cruise lines, hotels and restaurants, destinations and other tourism related service
establishments can be far away. Cruises are particularly vulnerable to epidemics that put the cruise passengers at a great risk (Samarathunga, 2016).This is a serious situation to
consider since there are 388,487 direct and indirect tourism and hospitality employees in the
industry according to SLTDA statistics.
Preparedness of employees for unforeseen contingencies and provision of reserved funds are crucial strategic areas and learnings that can be taken from earlier studies (Malhotra & Venkatesh, 2009; McCool, 2012)